Political Communication & Public Opinion
Political Advertising in the United States
Erika Franklin Fowler, Michael M. Franz, and Travis N. Ridout
A brief but comprehensive guide to the major debates and latest trends in political advertising, using unique tracking data from the Wesleyan Media Project.
“The authors pull together varied research areas including persuasion, negative advertising, and campaign finance laws and rulings to provide a clear and comprehensive narrative of political advertising. The writing is engaging and the use of vignettes provides students with clear examples of why, when, and how political advertising matters. Anyone who wants to know how political advertising works must read this seminal book.”
—James Druckman, Northwestern University
S. Robert Lichter, Jody C Baumgartner, Jonathan S. Morris
This book explores the effect late night political humor has on politicians, agenda-setting, policies, and our political behavior.
“Politics is a Joke! is an outstanding contribution to explaining and evaluating the expanding role of humor in American political culture, politics, and government. It is an exceptional piece of scholarship in service to the classroom in its clear and cogent quantitative and qualitative analysis of late night political humor and its impact on mass audiences.”
—Michael Fitzgerald, University of Tennessee
This book offers a comprehensive and multidisciplinary examination of how public opinion is formed and changed, as well as how it affects democratic society.
“Simply the best book published on public opinion today. No other authors do a better job in covering how public opinion is formed, measured, and used in democratic society. Scholars and students of public opinion will love reading and learning from this superb book.”
—Kenneth Warren, Saint Louis University; president of The Warren Poll; and author of In Defense of Public Opinion Polling
Desk & Exam Copies
Westview Press offers complimentary exam copies to qualified instructors.
Exam and desk copies can be ordered on an individual title’s book detail page.
Westview Press publishes outstanding undergraduate and graduate level textbooks that satisfy your course needs. Discover our new and classic Political Science titles and find the ideal books for you and your students.