Political Communication and Public Opinion

Political Advertising in the United States

Erika Franklin Fowler, Michael M. Franz, and Travis N. Ridout

First Edition • February 23, 2016 • 216 pages

Print: $29.00 USD/$37.50 CAD • Ebook: $19.99 USD/$25.99 CAD

A brief but comprehensive guide to the major debates and latest trends in political advertising, using unique tracking data from the Wesleyan Media Project.

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Public Opinion

Carroll J. Glynn, Susan Herbst, Mark Lindeman, Garrett J. O'Keefe, Robert Y. Shapiro

Third Edition • July 7, 2015 • 406 pages

Print: $52.00 USD/$67.50 CAD • Ebook: $33.99 USD/$33.99 CAD

Public Opinion is a comprehensive and multidisciplinary examination of public opinion in the United States. Drawing on scholarship in political science, psychology, sociology, and communications, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an…

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Mightier than the Sword: How the News Media Have Shaped American History

Rodger Streitmatter

Fourth Edition • July 28, 2015 • 320 pages

Print: $40.00 USD/$51.99 CAD • Ebook: $25.99 USD/$25.99 CAD

In this engaging examination of the news media’s influence on US history and politics, Rodger Streitmatter visits sixteen landmark episodes, from the American Revolution to the Civil Rights Movement to the present-day Barack Obama administration. In each of these case studies, Streitmatter illustrates the enormous role that journalism has played…

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Interest Groups and Lobbying: Pursuing Political Interests in America

Thomas T. Holyoke

First Edition • March 1, 2014 • 352 pages

Print: $35.00 USD/$45.50 CAD • Ebook: $22.99 USD/$22.99 CAD

An examination of interest group politics, lobbying, and their role in the political decision-making process

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Demographic Gaps in American Political Behavior

Patrick Fisher

First Edition • March 11, 2014 • 256 pages

Print: $34.00 USD/$43.99 CAD • Ebook: $22.99 USD/$22.99 CAD

An examination of how and why various US demographic groups are politically distinct and how these groups’ behavior can influence public opinion, policy, and party positioning.

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Politics Is a Joke!: How TV Comedians Are Remaking Political Life

S. Robert Lichter, Jody C Baumgartner, Jonathan S. Morris

First Edition • July 22, 2014 • 272 pages

Print: $32.00 USD/$41.50 CAD • Ebook: $22.99 USD/$22.99 CAD

Does late night political humor matter? Are late night comedians merely entertaining, or do they have the power to influence the way we think about politics and politicians? Politics is a Joke! demonstrates how the public turns to late night comedy for political information and is in turn affected by…

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In Defense of Public Opinion Polling

Kenneth F. Warren

First Edition • September 1, 2002 • 384 pages

Print: $49.00 USD/$98.99 CAD

      What do we really know about public opinion polls? Are they as flawed as conventional wisdom implies? How accurate are the polls, really? How can we spot a bad poll? Why do politicians and journalists have a love-hate relationship with polls? How do polls help us interpret…

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Public Opinion in America: Moods, Cycles, and Swings

James A. Stimson

Second Edition • January 6, 1999 • 192 pages

Print: $45.00 USD/$71.50 CAD

Public opinion matters. It registers itself on the public consciousness, translates into politics and policy, and impels politicians to run for office and, once elected, to serve in particular ways. This is a book about opinion — not opinions. James Stimson takes the incremental, vacillating, time-trapped data points of public…

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