Campaigns and Elections & Political Behavior

The Campaign Manager

Catherine Shaw

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A complete, step-by-step success kit for organizing, funding, publicizing, and winning local political campaigns

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Campaigns and Elections American Style

James A. Thurber, Candice J. Nelson

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Leading political scientists and experienced campaign professionals come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research

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Political Advertising in the United States

Erika Franklin Fowler, Michael M. Franz, and Travis N. Ridout

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A brief but comprehensive guide to the major debates and latest trends in political advertising, using unique tracking data from the Wesleyan Media Project.

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Demographic Gaps in American Political Behavior

Patrick Fisher

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An examination of how and why various US demographic groups are politically distinct and how these groups’ behavior can influence public opinion, policy, and party positioning.

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Westview Press publishes outstanding undergraduate and graduate level textbooks that satisfy your course needs. Discover our new and classic Political Science titles and find the ideal books for you and your students.

Political Science at Westview Press

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