Campaigns and Elections & Political Behavior

 The Campaign Manager

The Campaign Manager

Catherine Shaw

A complete, step-by-step success kit for organizing, funding, publicizing, and winning local political campaigns

“Quite simply the best organizational tool for anyone seeking political office or working on an issue-based campaign.”
—Mara Liasson, National Political Correspondent, NPR

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Campaigns and Elections American Style

Campaigns and Elections American Style

James A. Thurber, Candice J. Nelson

Leading political scientists and experienced campaign professionals come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research.

“Informative, comprehensive, and, most importantly, accessible…provides an up-to-date, realistic view on the evolution of American electoral politics. Students will like this book and benefit from it.”
—Stephen J. Wayne, Georgetown University

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Political Advertising in the United States

Political Advertising in the United States

Erika Franklin Fowler, Michael M. Franz, and Travis N. Ridout

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A brief but comprehensive guide to the major debates and latest trends in political advertising, using unique tracking data from the Wesleyan Media Project.

“The authors pull together varied research areas including persuasion, negative advertising, and campaign finance laws and rulings to provide a clear and comprehensive narrative of political advertising. The writing is engaging and the use of vignettes provides students with clear examples of why, when, and how political advertising matters. Anyone who wants to know how political advertising works must read this seminal book.” —James Druckman, Northwestern University

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An examination of how and why various US demographic groups are politically distinct and how these groups’ behavior can influence public opinion, policy, and party positioning.

“Patrick Fisher’s excellent adventure into political demography reveals to readers what highly-paid consultants have long understood: group differences drive voting behavior. Fisher expands on the standard focus of income, race/ethnicity, and gender with chapters on religion, region, and, especially, age.”
—Frederick R. Lynch, author of One Nation Under AARP

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