Michael M. Franz

Political Advertising in the United States

Erika Franklin Fowler, Michael M. Franz, and Travis N. Ridout

First Edition • February 23, 2016 • 216 pages

Print: $29.00 USD/$37.50 CAD • Ebook: $19.99 USD/$25.99 CAD

A brief but comprehensive guide to the major debates and latest trends in political advertising, using unique tracking data from the Wesleyan Media Project.

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