9780813348353

Campaigns and Elections American Style

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Fourth Edition • July 30, 2013 • 352 pages

Print: $42.00 USD/$63.99 CAD • Ebook: $25.99 USD/$28.99 CAD

With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques…